Pricing a property correctly is essential when selling because it can have a significant impact on the success of the sale. Here are some reasons why:

1. Attracting potential buyers: When a property is priced too high, it may not attract potential buyers who are looking in a lower price range. Similarly, pricing a property too low may attract buyers who are looking for a bargain but may also make potential buyers think that something is wrong with the property.
2. Maximising the sale price: Pricing a property correctly helps to maximise the sale price. If a property is priced too high, it may sit on the market for a long time, which can result in the need for price reductions. On the other hand, if a property is priced too low, the seller may not get the full value of the property.
3. Facilitating a faster sale: Correctly pricing a property can also help to facilitate a faster sale. If the property is priced too high, it may take longer to sell, and if it's priced too low, it may sell too quickly, making the seller feel like they could have gotten more.
4. Perception of the property: The price of a property can also influence the perception of the property in the minds of potential buyers. If the property is priced too high, it may create the impression that the property is overpriced and not worth the money. If it's priced too low, buyers may think there is something wrong with the property.
5. Appraisal value: When selling a property, it's important to keep in mind that the property will need to be appraised. If the property is priced too high, it may not appraise for the sale price, which can cause the deal to fall through.

Overall, pricing a property correctly is essential when selling because it can help to attract potential buyers, maximise the sale price, facilitate a faster sale, influence the perception of the property, and ensure that the property appraises for the sale price.